Responsive Web Design is an over-riding principle and approach that requires that design and development should respond primarily to the user's behaviour and environment, based on their screen size, platform and device orientation.

Responsive Website Design

Responsive web design is a relatively new approach to website design that aims to ensure that all users have an optimised viewing experience, no matter what type of device they’re using to view your website.

It’s become increasingly relevant over the last few years as mobile device use has exploded, while traditional desktop PC usage has decreased.

Further, Google has recently began to prioritise mobile-friendly sites in its search results algorithm, so it’s now essential to make sure your site is optimised for smaller, mobile devices by using responsive design.